Turning exceptional hospitality into brands people want to experience.
A sister-led creative marketing studio shaping the digital presence of hotels, restaurants and hospitality brands through strategy, social and content.
Two sisters. One perspective on how hospitality should be experienced.
Vaya Agency was founded by two sisters who believe marketing should feel as considered as the brands it represents. We work closely with every client — not as an outside agency, but as an extension of your team.
Meet usWhat we do
Four ways we help luxury hospitality brands grow.
Social Media Management
We plan, create and manage your social presence so it consistently reflects the level of your brand.
Content Creation
Photography and video direction that captures your brand the way your guests experience it in real life.
Paid Social
Thoughtfully targeted campaigns designed to reach the right audience, strengthen demand and turn attention into meaningful action.
Branding & Strategy
A clear direction for how your brand looks, sounds and grows across every channel.
Selected work. Thoughtfully made.
One of our proudest collaborations so far is with a luxury, high-end fashion boutique — shaping a social presence and content direction that matched the level of the collection itself. Full results and imagery from this case are on their way.
See the caseLet's build something worth remembering.
Tell us about your brand, your ambitions and where you want to take it next.
Marketing, run the way we'd want it run for us.
The story behind Vaya Agency — and why we do things a little differently.
— coming soon
Vaya Agency was started by two sisters with a shared love for brands that feel considered — the kind of hotels and restaurants you remember long after you've left.
We noticed how much luxury hospitality brands invest in the guest experience, and how rarely that same care carried over into their marketing. So we built the agency we wished existed: personal, detail-driven, and genuinely invested in how a brand looks, sounds and grows.
— photo coming soon
Why sister-led matters
We're not a large bureau with account managers and hand-offs. When you work with Vaya, you work directly with the two of us — from the first call to the campaign that goes live.
That means faster decisions, fewer misunderstandings, and marketing that actually sounds like your brand — because the people making it never change.
How we work
Aesthetic first, strategy always
A brand can look beautiful and still perform — for us, one never comes at the cost of the other.
Treated like the only client
We keep our client list small on purpose, so every brand gets our full attention.
If it doesn't feel like you, it doesn't go out
Every piece of content is checked against one question: does this feel true to your brand?
What we do
Four ways we help luxury hospitality brands grow — used together, or on their own, depending on what you need.
Social Media Management & Optimisation
We take the day-to-day of your social presence off your plate — planning, posting and refining a feed that looks and feels like the brand your guests already love in person.
- Content calendar & planning
- Ongoing posting across platforms
- Community management
- Monthly performance review
Content Creation & Production
We direct and produce photography and video that captures your brand the way it actually feels to be there — not generic, stock-style content.
- On-site content days
- Photography & video direction
- Editing & post-production
- Content built specifically for social formats
Paid Advertising
Performance campaigns designed to bring the right guests to your door — not just more clicks.
- Campaign strategy & setup
- Audience targeting for high-intent guests
- Creative built for paid placements
- Ongoing optimisation & reporting
Branding & Strategy
A clear point of view for how your brand looks, sounds and grows — across every channel it shows up on.
- Brand positioning & tone of voice
- Visual direction
- Social & marketing strategy
- Ongoing brand consulting
Not sure which service you need?
That's exactly what the call is for — we'll help you figure it out.
Results we're proud of
We're a young agency — which means every case still gets our full attention.
A high-end fashion boutique
A luxury fashion boutique known for its curated collections and loyal clientele. We took over their social presence and content direction, bringing the same level of care to their marketing as they bring to their collections.
Full results and figures from this collaboration will be added here shortly.
More cases — including hospitality clients — coming soon.
In the meantime, we're happy to talk through examples of our thinking and approach on a call.
Want to be the next case study?
Let's talk about what growth could look like for your brand.
Let's talk about your brand
Book a short call with us — no pressure, no pitch deck. Just a conversation about where your brand is and where you want it to go.
Book a call
Online booking is being set up. In the meantime, reach out directly and we'll find a time that works.
Email us to bookDirect contact
- Email contact.vayaagency@gmail.com
- Phone +45 51 78 01 73
- Instagram @vayaagency
Privacy Policy
Last updated:
This Privacy Policy explains how Vaya Agency collects and processes personal data when you visit our website, contact us, or book a call.
1. Data Controller
Vaya Agency
Owners: Mathilde Vangsgaard & Nikoline Vangsgaard
CVR: 46709667
Address: Evasvej 19, 9000 Aalborg, Denmark
Email: contact.vayaagency@gmail.com
2. Personal Data We Collect
- Contact requests: name, email address, and the content of your message
- Bookings via Calendly: name, email address, and the details you provide when booking a call
- Cookies & tracking: IP address, device and browser information, and usage statistics (Google Analytics & Meta Pixel)
- Social media: name and message content when you contact us via Instagram or other platforms
3. Purpose & Legal Basis
- Responding to enquiries — GDPR Art. 6(1)(f), legitimate interest
- Managing bookings and calls — GDPR Art. 6(1)(b), performance of a contract
- Improving our website and understanding how it's used — GDPR Art. 6(1)(f), legitimate interest
- Statistics & marketing via cookies — GDPR Art. 6(1)(a), consent. You can withdraw consent at any time via the cookie banner.
4. Storage & Deletion
- Contact enquiries: kept for up to 12 months
- Booking information: kept for up to 3 years, for documentation purposes
- Analytics data: typically retained for 14 months (Google Analytics)
- Social media messages: kept for as long as relevant to the conversation
5. Data Processors & Transfers
We work with the following providers, who may process personal data on our behalf:
- Vercel — website hosting
- Calendly — call booking and scheduling (USA)
- Google Analytics — website statistics (USA)
- Meta (Instagram/Facebook) Pixel — marketing (USA)
Because Calendly, Google and Meta are based in the United States, some data may be transferred outside the EU/EEA. These transfers rely on the EU Standard Contractual Clauses and/or the EU–US Data Privacy Framework.
6. Your Rights
You have the right to access, correct, delete, restrict or object to our processing of your data, to data portability, and to withdraw consent for cookies at any time. To exercise any of these rights, contact us at contact.vayaagency@gmail.com.
7. Complaints
If you wish to complain about how we process your data, you can contact the Danish Data Protection Agency (Datatilsynet) at www.datatilsynet.dk.